Steve Lawrence and Eydie Gorme were married in Las Vegas on December 29, 1957. The couple had met during their stint as performers on the Tonight Show, with host Steve Allen. The announcement of their marriage ran in the Los Angles Times the following day. The construction of the article is fascinating when considering and examining gender. The headline, "Eydie Gorme, Former Singing Partner Wed" shows that at this point in their relationship, Gorme was the more well known of the two. This is further verified in the opening paragraph, "Eydie Gorme, 25, television and night-club singer, was married here today to her former singing partner, Steve Lawrence, 21." What is also interesting when looking at this is the age difference between the couple. A male older than female relationship is commonly acceptable even in contemporary society. However, if the woman in the relationship is older than the man the partnership quickly becomes one of scandal and tabloid fascination. The apparent taboo of an older woman dating a younger man is even evident in the 21st century, and the coining of the term "cougar." In the more conservative middle of the 20th century, it is likely that this would have caused even more of a stir.
It seems, when looking at the subject of age in Lawrence and Gorme's publicity, with the exception of their LA Times marriage announcement, in many instances the topic their age is sidestepped. However, in the marriage announcement which ran in the Chicago Daily Tribune, it was reported that both were the same age, 22. In later articles, their ages are further reversed, making Lawrence older than his wife. Many contemporary sources verify that she was four years senior to her husband, when examining primary articles, it appears that this touched a nerve among journalists and as such is often omitted or lied about. The idea of a woman marrying a younger man is a drastic departure from accepted cultural norms as well as grants the female member of the couple tremendous agency, as a result this is a pattern which is seen as threatening in post war culture.
The couples publicity further changes as the years progress into their marriage. Early into the marriage, the agency Gorme is granted within the articles is striking. As the 1950s progressed into the 1960s and she gave birth to their first child, her role in their publicity changes. Early in their career together, she is defined by her singing career as well as her life before show business. On July 27, 1958, Don Paige wrote in the Los Angeles Times, "Eydie has had an interesting climb to the top...She started out to be a crisply efficient young businesswoman working as a Spanish interpreter with an export firm..." In the summer of 1958, Steve and Eydie were serving as the summer replacements for their friend Steve Allen. Paige writes, "Eydie Gorme... a petite package with a vocal range that can make a coloratura blink, is solidly holding her own (with husband Steve Lawrence) in the summer spot for vacationing Steve Allen...." In these write-ups, her marriage and partnership is secondary, while her talent and skills are valued.

While their publicity is affected by their personal lives, their act also incorporates elements of their marriage, commenting on and playing with stereotypes of matrimony. In a 1962 episode of the popular gameshow "What's My Line" when Steve was appearing on the panel, Eydie was brought in as the "Mystery Guest." When Eydie is exposed after a lengthy questioning process, during which her husband is seemingly fooled, Steve says: "No wonder you told me to get out of the house early tonight! Who is watching the children?" Host John Dailey chimes in, "When Steve left the house, Eydie was over the kitchen sink with her hair down..." After some further bantering, Steve asks, " I would just like to know how come you made it so fast now, but when we have to go out I always have to sit and wait two hours?" To which Eydie replies, "That's show biz." This is an example of the humor Steve and Eydie employed in their act. Within this moment, similar gender stereotypes which are present in their publicity are also present within their act. However, throughout their career, Steve is the most supportive of his wife's career. In Wilson's review of "What Makes Sammy Run" Lawrence says of Eydie, "For a housewife...she makes a hell of a living..." He is acknowledging her active role within their relationship. Eydie is not simply staying at home in the stereotypical position of the housewife, she is earning her own living.
The difference in publicity between husband and wife demonstrates the value of a woman's domestic life in the post World War Two era in American society. Eydie Gorme was a popular and successful nightclub performer, and throughout her early career, her publicity allows Gorme to assume an active persona relating to her professional life. Her career is interesting, in her close personal and professional relationship with husband Steve Lawrence, their publicity begins to blur their public lives with their professional lives. However, after her marriage and the birth of her children, the importance of this feminine duty overshadowed the success of her career, forcing her to take a back seat to her husband's career. In a study of these legendary performers, the societal hostility towards working women during the post World War Two era becomes strikingly apparent.
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